BACK_TO_THE_LAB

EXPERIMENT_002

STATUS: LIVE

The proposal was a working website

Family Forward Sites · Lead-Gen

24 hrs
to live V1
~15 min
to re-skin
8-site
network

01 HYPOTHESIS

A prospect asked: "can you build something like circlesurrogacy.com?" The usual answer is a proposal document. The hypothesis: skip the document. Make the proposal itself a working website, before any money changes hands.

02 EXPERIMENT

I built a working clone in 24 hours and sent the link instead of a pitch. Then I made the codebase re-skinnable — one engine, new brand, about 15 minutes per re-skin.

03 RESULT

The 24-hour V1 became the foundation of an 8-site lead-gen network, each site re-skinned from the same codebase in roughly 15 minutes.

Screenshot of the Family Forward Sites lead-gen platform — surrogacy site variant

The first experiment is a conversation.

three channels. whichever one you already have open.